Category Archives: Rachel’s Happenings

Chatting with Pregnancy Awareness Founders Anna Getty and Alisa Donner

Today we are speaking with Anna Getty and Alisa Donner, Founds of Pregnancy Awareness Month.  PAM was established in 2008 to empower, inspire, and build a community of support for expectant women and their families.

Celebrating their fifth year this year, PAM kicks off with a huge event in Los Angeles on May 6, 2012 at the Skirball Cultural Center featuring Abby Epstein from the Business of Being Born, Dr. Alan Greene, a renown pediatrician and author, Christopher Gavigan, Founder/Chief Product Officer of the Honest Company and former CEO/Executive Director of Healthy Child, Healthy World and several others.  The Los Angeles event will feature a performance by Lisa Loeb, and hosted by Anna Getty, Catherine McCord, Lisa Loeb and Josie Maran.

The appeal of Pregnancy Awareness spread organically throughout the country, and there are licensed PAM events throughout the month of May from San Diego to New York City, including two Club MomMe events in Los Angeles!

What inspired you to create Pregnancy Awareness Month®?  Inspiring women to make conscious, conscientious, holistic, and educated decisions; moving into motherhood gracefully, powerfully and also confidently.

How has the concept changed from the way it was first envisioned? The concept hasn’t changed, but how we deliver the message has.  Social Media moved us into a new world of connecting and communicating. It has been incredibly fun to meet women on Facebook and Twitter and connect on the topic of pregnancy and being a mom.  It is a wonderful way for moms to inspire and support each other.

Tell us about the marquee event on May 6th.  The PAM 2012 event is the 5th Anniversary celebration of Pregnancy Awareness Month.  This year there will be an emphasis on informative roundtable discussions with a variety of acclaimed experts such as Abbey Epstein Producer of “More Business of Being Born,” Dr. Alan Greene Pediatrician and Author of “Feeding Baby Green” and Ken Cook President and Founder of the Environmental Working Group among many others.  We will also have a “mommy spa” with facials, pregnancy message and lot’s of pampering.  Pregnancy style maven Amy Tara Koch will be hosting Viacord’s Bump It Up Style lounge with one on one fashion make-overs and tips.  For entertainment Lisa Loeb will be performing some songs from her kids book and CD “SILLY SING-ALONG The Disappointing Pancake and Other Zany Songs.”  For the kids, Ladybug Jane and her eco-friendly kids activities and of course, many product booths to discover all the amazing resources out there for pregnant mothers and newborns!

When did you start offering licensed PAM events in various locations throughout the United States?  Our first licensed PAM events were three years ago, and we had three licensed events.  This year there will be over 20 events! How do the licensed events they help serve the message of PAM? Besides spreading the message of Pregnancy Awareness Month® thru events and gatherings, PAM aims to help create community.  The licensed events help to bring the message to people in their own communities with their own twist.  It is a grassroots effort that is both effective and fun.  It is exciting to see women all over the country being inspired to do this, to find something meaningful to them and want to share it.  It’s a reminder that the idea of motherhood, pregnancy, and birthing lies within each and every woman.  It is helping to revive that knowingness.

How is it working together?  We chose to work together because we did before and enjoyed it.  We bring different strengths to the table.  It is ever evolving.  We organically move thru challenges and have the foundation of a strong friendship at its core.  We share the same vision.

What advice do you have to other moms who want to start their own business?  The current economy is very different than when we started.   Look at partnering with people that are established and see what you can offer them.  We connected to each other, and then reached out to our network of contacts. Take the time to think it your business strategy out and create the community in your business first before you launch. Trust and believe in the power of the social network community, but understand it, and think of how what you do can benefit others not only how their work can benefit yours.

How do you balance work, your family and your relationships?  We don’t.  We think about it, we strive for it, and we forgive ourselves.  We don’t sacrifice in a significant way, but when we get balanced, we will let you know.

What is your favorite part of being a mom?  What about being pregnant?  One of Anna’s favorite things is seeing the world through her children’s eyes.  It is amazing to share the joy as they experience the world. For Alisa being a mom and being pregnant were all about connection, connecting to her strength as a woman, to the power of the creation of life, and now the connection to her daughter and creating the structure of a family.

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Girl In Progress Advance Screening Giveaway!

Club MomMe is giving away SIX tickets to see an advanced screening of Girl In Progress featuring Eva Mendes this Friday April 20th at 10 am in Santa Monica.  The movie screening will be followed by a Q&A session with the Director Patricia Riggen and lunch.  Parking is complimentary.

To watch a trailor of the movie click here

About the movie: Grace (Eva Mendes) is a single mom. She is too busy juggling work, bills, and the very married Dr. Hartford (Matthew Modine), to give her daughter, Ansiedad (Cierra Ramirez) the attention she desperately needs. When Ansiedad’s English teacher, Ms. Armstrong (Patricia Arquette), introduces her students to classic coming-of-age stories, Ansiedad is inspired to skip adolescence and jump-start her life without mom. While Grace becomes preoccupied with the increasing affections of her co-worker (Eugenio Derbez), Ansiedad enlists the help of her loyal friend, Tavita (Raini Rodriguez), to plot her shortcut to “adulthood”. But as her misguided plan unravels, Ansiedad and Grace must learn that sometimes growing-up means acting your age.

To enter click here: http://clubmomme.com/contests/2012/4/15/girl-in-progress-advanced-screening-ticket-giveaway-1.html

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Shopping By Subscription, It’s How A Modern Mommy Shops

In the magical world of babies, certain trends seem to be so pervasive that a new one seems to be popping up every week.  Picture the Groupon-lites that offer daily deals on everything from children’s clothing to toys, mommy and me classes and now even family trips.

One of the newest entries into this category taking over the baby world are subscription services.  They offer everything from diapers and wipes, products for your home, clothes and more.  You know something has caught on when the New York Times writes, “selling products by subscription is all of the rage.”

Honest Company Products for Mom and BabyFor parents, these subscriptions offer time-saving solutions that cut down on the product overload and ensure that you never run out of must-have items.  Another great feature of these services is that they offer you the chance to try out something that you might not normally select in a store or add to your cart online.  Just as CSA produce baskets encourage you to try new produce, these services introduce you to new products that just might transform your ability to clean your home in an eco-friendly fashion.

Amazon has experimented in this category with its ‘Subscribe & Save‘ feature that provides a discount for items shipped every month, two, three or four.  As a pioneer in the Amazon Mom program (and one who is very disappointed with their decision to terminate the program along with Diaper.com’s decision Friday 3/16 to end their Take 5 $5 Off Diaper Loyalty Program), I am a huge fan of the ability to get diapers delivered to my door without having to leave the house or even remember that I need diapers. The biggest problem that I have with the Amazon program is that there is not an option to have delivery more often than once a month.  I mean, what new parent only buys diapers once a month?

These subscriptions services are a great baby shower present for moms-to-be, and many are available as gifts in one, three and even six month increments!  Need just the right book, well there is a service for that.  Are you a crafty mama?  There is a subscription for you called Whimsy Box.   If you are lucky enough to be able to afford raising a baby in New York there is a program that provides organic baby food direct from farms to baby even!

Stroller Traffic just featured a fantastic overview of some of these new subscription programs.  But just remember, as the New York Times article pointed out, the reason these subscriptions programs came into being was so attract a consistent revenue stream for companies that they can rely on every month.  So while they may seem attractive and time saving, they may also lure you into spending money that you may otherwise not have spent.

As someone who absolutely loves to shop for anything under the sun, be it walking the aisles at Target (you can find me there whenever I am having a bad day, the store cheers me up) or a new pair of Tory Burch flats, I love to shop.  Starting from the age of 0, my mom took me to the grocery store and everywhere else with her, so I have a natural affinity for selecting bell peppers and greeting cards for friends.  For this reason, most of the subscription services are not for me; I am simply too controlling to let my buying decisions be dictated by anyone else.  They may however work wonderfully for your family and lifestyle, so check them out:

Honest Company:
Subscriptions Offered: Diapers (& Wipes for $79.95/month) or Family Essentials (for $39.95/month with a free trial offered)

Citrus Lane:
Subscriptions Offered: Products tailored to your child’s age from clothes to sippy cups (for $25/month)

Good Karma:
Subscriptions Offered: Starting from seven complete outfits plus seven onesies and seven sleepers starting at $49.98 for the ‘basic wardrobe’ to $97.99 for seven onesies, seven sellers and fourteen outfits for the ‘better wardrobe’ (like Hannah Anderson and Polo)

Bluum:
Subscriptions Offered: Deluxe product samples for moms and baby like Mustela (starting from $11/month)

Petitie Box:
Subscriptions Offered: High-end European products for mom and baby debuting soon (for $25/month)

Kiwi Crate:
Subscriptions Offered: Hands-on fun projects for kids ages 3-7 years old ($19.95/month)

Birch Box:
Subscriptions Offered: Four to five deluxe samples for moms delivered per month (for $10/month or $110/year)

WittleBee:
Subscriptions Offered: Customized box of eight to nine items of clothing from both major and boutique clothing brands per month ($39.95/month)

Babbaco:
Subscriptions Offered: An acitivity box based on your child’s age with materials and explanations to engage with your little one arrives once a month for $29.99/month of $299.99/year (two months free)

SparkBox:
Subscriptions Offered: Four or more personalized educational toys available to keep for four weeks or more available by toy type or skill-set ($22.95/month for new toys every 8 weeks, $27.95/month for new toys every 6 weeks and $34.95/month for new toys every 4 weeks with a 14 day free trial)

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Diane von Furstenberg for GapKids: Can She Help Gap Bounce Back?

We all know the state of affairs at one of the most American of retail stores, the Gap.  Their sales were extremely disappointing for 2011, and they are closing stores.  Re-assessing their strategy.  Shaking things up.

And really, what better way to shake things up than taking a page out of H&M and Target‘s book and having a major fashion icon design a special line?  Okay, I know what you are thinking, Madonna for H&M is not a major fashion icon, though Versace and Marni are.  But did you try to log on to Target’s website the day Missoni went live?

If so you were either unable to access it because it crashed in poor form, and then had a waiting list.  One new person on to shop once another left.  Don’t even get me started on their stores that morning.  Chaos is too kind to describe the scene there.  If you were lucky you found a discarded cardigan somewhere.

But to be perfectly honest, I was not that impressed by the Missoni for Target line.  The items were very typical Missoni, but nothing special.  No amazing colors, eye-popping new silhouette.  I personally felt like most people were buying the items to say they owned Missoni more than they actually liked them.

Not so with DVF for GapKids.  Her collection is adorable, stylish, everything that her brand is known for just in smaller sizes.  While DVF may have made the wrap dress the dress that flatters all women, only part of her collection involves wrap dresses.  She also brings a-line dresses, shirts, leggings, shorts, jackets and accessories to the table.

Did you get your invitation to the preview in the mail today?  I will be there, on March 4th at the Grove, and yes, I am hoping to fit into the largest GapKids size available…

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