Today we are speaking with Anna Getty and Alisa Donner, Founds of Pregnancy Awareness Month. PAM was established in 2008 to empower, inspire, and build a community of support for expectant women and their families.
Celebrating their fifth year this year, PAM kicks off with a huge event in Los Angeles on May 6, 2012 at the Skirball Cultural Center featuring Abby Epstein from the Business of Being Born, Dr. Alan Greene, a renown pediatrician and author, Christopher Gavigan, Founder/Chief Product Officer of the Honest Company and former CEO/Executive Director of Healthy Child, Healthy World and several others. The Los Angeles event will feature a performance by Lisa Loeb, and hosted by Anna Getty, Catherine McCord, Lisa Loeb and Josie Maran.
The appeal of Pregnancy Awareness spread organically throughout the country, and there are licensed PAM events throughout the month of May from San Diego to New York City, including two Club MomMe events in Los Angeles!
What inspired you to create Pregnancy Awareness Month®? Inspiring women to make conscious, conscientious, holistic, and educated decisions; moving into motherhood gracefully, powerfully and also confidently.
How has the concept changed from the way it was first envisioned? The concept hasn’t changed, but how we deliver the message has. Social Media moved us into a new world of connecting and communicating. It has been incredibly fun to meet women on Facebook and Twitter and connect on the topic of pregnancy and being a mom. It is a wonderful way for moms to inspire and support each other.
Tell us about the marquee event on May 6th. The PAM 2012 event is the 5th Anniversary celebration of Pregnancy Awareness Month. This year there will be an emphasis on informative roundtable discussions with a variety of acclaimed experts such as Abbey Epstein Producer of “More Business of Being Born,” Dr. Alan Greene Pediatrician and Author of “Feeding Baby Green” and Ken Cook President and Founder of the Environmental Working Group among many others. We will also have a “mommy spa” with facials, pregnancy message and lot’s of pampering. Pregnancy style maven Amy Tara Koch will be hosting Viacord’s Bump It Up Style lounge with one on one fashion make-overs and tips. For entertainment Lisa Loeb will be performing some songs from her kids book and CD “SILLY SING-ALONG The Disappointing Pancake and Other Zany Songs.” For the kids, Ladybug Jane and her eco-friendly kids activities and of course, many product booths to discover all the amazing resources out there for pregnant mothers and newborns!
When did you start offering licensed PAM events in various locations throughout the United States? Our first licensed PAM events were three years ago, and we had three licensed events. This year there will be over 20 events! How do the licensed events they help serve the message of PAM? Besides spreading the message of Pregnancy Awareness Month® thru events and gatherings, PAM aims to help create community. The licensed events help to bring the message to people in their own communities with their own twist. It is a grassroots effort that is both effective and fun. It is exciting to see women all over the country being inspired to do this, to find something meaningful to them and want to share it. It’s a reminder that the idea of motherhood, pregnancy, and birthing lies within each and every woman. It is helping to revive that knowingness.
How is it working together? We chose to work together because we did before and enjoyed it. We bring different strengths to the table. It is ever evolving. We organically move thru challenges and have the foundation of a strong friendship at its core. We share the same vision.
What advice do you have to other moms who want to start their own business? The current economy is very different than when we started. Look at partnering with people that are established and see what you can offer them. We connected to each other, and then reached out to our network of contacts. Take the time to think it your business strategy out and create the community in your business first before you launch. Trust and believe in the power of the social network community, but understand it, and think of how what you do can benefit others not only how their work can benefit yours.
How do you balance work, your family and your relationships? We don’t. We think about it, we strive for it, and we forgive ourselves. We don’t sacrifice in a significant way, but when we get balanced, we will let you know.
What is your favorite part of being a mom? What about being pregnant? One of Anna’s favorite things is seeing the world through her children’s eyes. It is amazing to share the joy as they experience the world. For Alisa being a mom and being pregnant were all about connection, connecting to her strength as a woman, to the power of the creation of life, and now the connection to her daughter and creating the structure of a family.